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Abstract:
The study investigates the existing credit card marketing challenges, strategies and the management process in Bangladesh. The main objectives of the study are to gather information and evaluate the prospects and marketing challenges as well as the management process of credit card holders. The study also investigates the consumer behavior as well as the usage pattern of credit card holders in Bangladesh. After analyzing all relevant data and information, it is found that credits card have lots of potentials market. The service holders are the major portion of (83%) credit card users. If the appropriate marketing and management strategies are applied at the same time securities can be ensured by companies, it would be a real beneficial for both clients and companies. In the study the researcher found that credit cards have huge potentials with increasing competition. Thus the bank should be aware of in response to competitive offerings. The bank should also design their competitive offerings from the view point of customer perception
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