Title:
Behind the Scenes: The Magic and Manipulation of La Casa De Los Famosos México

Authors:
Claudia Torres González ,Arturo Hiram Rosales Torres , Laura Sánchez Solorio , Flor Nazareth Rodríguez Ávila , Pilar Miriam Alba Rodríguez , Minerva Esparza Jaquez, Mexico

Abstract:

Reality television has become a privileged site for observing how entertainment, celebrity culture, digital participation, and public judgment converge in contemporary Mexican media. Objective: This study analyzes La Casa de los Famosos México as a mediated cultural text, focusing on the problem of how production design, participant interaction, audience participation, and ethical tensions construct social meaning. Method: A qualitative hermeneutic content analysis was conducted through purposive documentary sampling of publicly available program materials, official production descriptions, nomination and voting mechanisms, selected broadcast and digital scenes, and public social media discourse surrounding the Mexican version of the program. The analysis followed the hermeneutic circle, moving between scenes, recurring narrative patterns, and the wider social context. Results: Five interpretive findings were identified: confinement and surveillance operate as the central narrative device; conflict and alliances organize audience attention; celebrity vulnerability reshapes public identity; gendered stereotypes and power relations influence interpretation; and voting and social media transform viewers into active co-producers of the spectacle. Conclusion: La Casa de los Famosos México functions not only as entertainment but also as a space where mediated reality is negotiated through production framing, public participation, and cultural interpretation. The study contributes a structured hermeneutic reading of Mexican reality television and highlights the need for critical media literacy regarding authenticity, manipulation, and audience responsibility.

DOI: http://dx.doi.org/10.51505/ijaemr.2026.11402