Title:
Acceptance of Corporate E-carsharing: A Quantitative Analysis of New Influencing Factors

Authors:
Jonathan Stehle, Selina Söhner, Dora-Maria Craiu, Dennis Dave Dittert, Romania

Abstract:

The paper examines the acceptance indicators of corporate e-carsharing in Germany. The study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and extends this model by incorporating the dimensions of “hedonic motivation,” “perceived innovativeness,” and “organizational culture.” The aim was to analyze the determinants that influence employees' intention to use these mobility services, and how the findings compare to existing literature.

An online survey was conducted with 89 employees of a regional energy and utility group and its subsidiaries. The data were analyzed using multiple regression. The results reveal that social influence and hedonic motivation were the main predictors of usage intention. However, the classical UTAUT constructs such as performance expectancy and effort expectancy were insignificant predictors of usage intention. The additional constructs perceived innovation capabilities and corporate culture were likewise insignificant.

The study indicates that the acceptance of corporate e-carsharing is shaped more by social norms and emotional usage experiences than rational cost–benefit expectations. The study contributes to the refinement of technology acceptance models and in informing managerially important aspects of implementing sustainable corporate mobility.

Future research may validate these findings in other industries and apply longitudinal approaches to capture dynamic acceptance processes.

DOI: http://dx.doi.org/10.51505/ijaemr.2026.11230