Abstract:
Organizations now-a-days are not just about survival. Competition has increased tremendously and hence every aspect of organization dynamic needs to be tackled smartly for desired results. The research proposes a generalized model illustrating how organization culture can lead to profitability. The main findings of the study are that organization culture affects the psychology of employees either positively or negatively and profitability is a consequence of positive organization psychology. In case of its absence, employees experience a number of negative emotions leading to a situation of less or no profitability. Initially, a theoretical model of the same is proposed and then it is tested using qualitative data from interviews of 25 managerial level personnel from UAE market. The revised model is proposed after interpretation from collected data.
|