Title:
Structured Pre-emptiveness of E-hotels for Improved Performance.

Authors:
Leah Wamuyu Maringa and Paul Mwangi Maringa, Kenya

Abstract:

A rapidly globalising world has opened up competition beyond prevailing geographic and administration or national boundaries increasingly. Market players must therefore necessarily continuously innovate and adapt to an ever-changing information-based communication drive  of the Information and Communication Technology (ICT) revolution, in order to convincingly reach and attract their markets to advantage.  The world is now awash with real-time online data streaming of all service offers available to markets at source, which reality compels ICT compliance in service marketing and delivery.  Now more than ever before there is a critical need to understand how well aligned hotels are to transacting business while addressing prevailing competition in the pre-emptiveness activity level, using ICT.  There is value in determining what improvement in a pre-emptiveness driven service value offer that this technological transition brings about.  Pre-emptiveness is viewed in terms of its root functions of strategic planning, sales & marketing, and finally, reservations management. Inquiry ordered hotels into  spatial clusters of the dominant tourism circuits, and along the hierarchy of quality as captured in the  star rating ranks of 2 to 5 star rated hotels.  Structured interview schedule survey instruments that were deep probing by design were relied upon to seek out data in the inquiry.  A descriptive, cross sectional sample survey research design guided the inquiry well, and this enabled a comprehensive coverage of the field. It resulted in a rigorous profiling of the disposition of hotels in respect of the activities and functions of interest.

DOI: http://dx.doi.org/10.51505/ijaemr.2025.1205