Title:
Factors Influencing Farmers' Intention to Adopt the Integrated Rice Sowing and Fertilizer Incorporation Technique in the Mekong Delta

Authors:
Trinh Phuoc Nguyen, Nguyen Thi Diem Hang, Viet Nam

Abstract:

This study aims to identify the factors influencing farmers' intention to adopt the integrated rice sowing and fertilizer incorporation technique in three representative upstream provinces of the Mekong Delta (An Giang, Dong Thap, and Kien Giang). Based on Rogers' (2003) Diffusion of Innovation (DOI) theory, the research focuses on five independent variables: Relative Advantage, Compatibility, Complexity, Trialability, and Observability.

Data were collected from 200 farmers and analyzed using Cronbach’s Alpha, Exploratory Factor Analysis (EFA), and multiple linear regression. The results show that the model has good explanatory power (Adjusted R² = 0.503). Among the factors, Compatibility (β = 0.323) has the strongest influence, followed by Relative Advantage (β = 0.240), Trialability (β = 0.188), and Observation (β = 0.158). Complexity was not found to be statistically significant.

This study contributes to understanding the key drivers of technology adoption behavior in agriculture and provides policy implications to enhance the implementation of the national program on one million hectares of high-quality, low-emission rice in the Mekong Delta.

DOI: http://dx.doi.org/10.51505/ijaemr.2025.1202