Title:
Digital Transformation of Manufacturing Processes in the Automotive Industry

Authors:
Mr. Abdeljalil BECHCHAR, Mr. Aziz SOULHI*, Mr. Omar AKOURRI, Morocco

Abstract:

The digitalization of the automotive industry involves key factors such as customer experience, product innovation, strategy, organizational structure, process digitalization, collaborative work, IT infrastructure, culture, expertise, and transformation management. This article highlights five emerging trends reshaping the sector: connected vehicles, shared mobility and connectivity services, digital automobile sales, data analytics, and the rise of electrified vehicles.

Our study outlines a six-step framework for digital transformation in the automotive industry. It begins with assessing a company’s digital maturity, followed by creating an action plan, defining a digital strategy and objectives, developing a global roadmap, implementing changes, training teams, and launching a new operating model. A comprehensive model for the digital automotive industry is proposed, emphasizing the integration of technologies to digitize all processes. Key components include data management, connectivity, supply chain management, manufacturing execution, sales and marketing, customer relationship management, and analytics.

The proposed model streamlines operations enhance performance, and improves customer satisfaction through tools like virtual control centers, AI, RFID technology, and online quality control. Additionally, a table summarizes the 12 core processes within the model. The article concludes with a practical tool for measuring digital maturity in the automotive sector, based on IATF 16949, VDA 6.3, and AIAG standards.

DOI: http://dx.doi.org/10.51505/ijaemr.2025.1002