Title:
Lifestyle, Product Innovation, and Product Knowledge: Their Impact on Smartphone Purchase

Authors:
Didik Priyo Sugiharto, Winfrida Bisa Kosat, Wiyarni Wiyarni, Indonesia

Abstract:

The purpose of this study is to investigate the impact of lifestyle, product innovation, and product knowledge on purchase decision of Smartphone. The population of this study is 115 students of postgraduate STIE Malangkucecwara. The 115 questionnaires distributed, only 85 were returned and of those 85, only 48 students use smartphone. Thus the data processed was 48 respondents. The results of the questionnaire were analyzed to determine the influence of each variable which was calculated using Partial Least Square (PLS) analysis. The test results show that lifestyle does not significantly influence the decision to purchase Smartphone. Product innovation and product knowledge have a significant influence on the decision to purchase smartphones among postgraduate students at STIE Malangkucecwara Malang.

DOI: http://dx.doi.org/10.51505/ijaemr.2024.9308