Title:
Theory Review: Factors Affecting the Level of Trust and Commitment in the Supply Chains of High-tech Companies

Authors:
Abdul-Malik Junaid, Nigeria

Abstract:

Purpose

This paper reviews the literature that came about as a result of the commitment-trust theory developed by Morgan and Hunt (1994). Several authors used various contextual variables/ antecedents to develop new models/ conceptual frameworks to this theory. This paper analyses the literature, includes a new antecedent that was previously neglected, and develops a more comprehensive conceptual framework that better fits the commitment-trust theory by Morgan and Hunt (1994).

Design/ Methodology/ Approach

This study is based on a theory-theory-research approach – hypothesizing, surveying, and testing the level of impact of antecedents on trust and commitment in supply chain relationships.

Findings

This review paper develops a new theory that shows the potential relationship between shared values, asset specificity, communication, national culture, opportunistic behavior, contracts, and success with trust and commitment in supply chain relationships. Further research is recommended to validate this theory.

Originality/Value

The study includes the ‘national culture’ variable, which is absent in existing literature, and shows the impact it could have on trust, communication, and by extension, commitment in the supply chain of high-tech companies.

DOI: http://dx.doi.org/10.51505/ijaemr.2024.9303