Title:
Game Theory and Its Relationship with the Company: A Precious Ally for Business Success, Marketing Activity and Business Risk Prevention

Authors:
Boniello Carmine, Italy

Abstract:

Game theory was developed in the 1950s by many scholars. It was explicitly applied to natural evolution in the 1970s, although similar developments date back to at least the 1930s. It has applications in various fields of the social sciences, as well as in logic, systems theory, and computer science. In recent years, differential games have found several applications in marketing, as shown by international studies. The paper will examine how game theory can be a valid ally both for the marketing activity and a support for the control and containment of the business risk inherent in marketing.

DOI: http://dx.doi.org/10.51505/ijaemr.2024.9104