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Abstract:
This research highlights how software agents would influence the present marketing prototype in interactive media. It focuses on the importance of these in E-Commerce. E-Commerce is a platform for the online activities of commerce; increase in the activities of trade in cyberspace increases the business opportunities over internet. Software agents are the useful tools to help individuals to undertake their activities on E-Commerce surroundings. Software agents create different paths for communication. Software agents increase the effectiveness and efficiency in several levels of market processes. The agent technology builds the bridge between the previously existing physical market and consequences of virtual markets. Software agents will have dramatic competition effects by quick transfer of information through new technology. As the name indicates software agents acts as mediators for the processes of choosing products and merchants. Overall software agents act as a vehicle between E-Commerce and business.
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