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Title:
The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)
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Authors:
Kuncoro Catur Nugroho, Siti Irene Astuti Dwiningrum, Mahjudinc, Eva Desembrianita Dody Suhermawan, Herrukmi Septa Rinawati, Fitriyani Dewi Maulydya, Indonesia
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Abstract:
The halal logo
is an important point in this study because it is considered not only by Muslim
consumers but also by non-Muslim consumers (Buddhist, Hindu, Christan, and
Catholic). For Muslim and non-Muslim consumers, the halal logo on product
packaging maybe a reference to recognize between halal and non-halal food, as
well as a guarantee of product safety, cleanliness, and quality which are
highly considered by non-Muslim consumers. In addition, consuming halal food is
a recommendation and obligation for all Muslims.
The data was
obtained based on the results of a survey to 898 consumers from various
domicile areas in Indonesia. Multivariate Analysis of Variance (MANOVA) was
utilized in analyzing information about the data to reach reason of this study.
The results showed that consumers based on gender, religion, domicile, and
profession had differences on 3 of 4 aspects including food safety, halal, and
the Indonesian National Standard (SNI) label in deciding the purchase of food
and beverage products. Meanwhile, consumers based on age and level of education
do not pay much attention to these aspects. Therefore, this study confirms that
there are 3 out of 4 aspects concepts that are the main considerations for consumers
in deciding to purchase food and beverage products, to be specific food safety,
halal, and the Indonesian National Standard (SNI) label.
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