Title:
Significance of the Environmental Conservation Strategies to Customer Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties, Kenya

Authors:
Mwangi Paul Nderitu, Kenya

Abstract:

In golf clubs’ industry, the primary objective is to enhance quality of facilities, which in turn satisfy and attract customers. For the golf clubs’ management to achieve customer satisfaction, they must examine and make decisions on various elements that affect customers satisfaction. Today golf clubs are experiencing customer satisfaction ratings associated with environmental risks. This study focused on establishing the significance of environmental conservation strategies to customer satisfaction. A cross-sectional descriptive survey was adopted where questionnaires, interviews, observation checklists and secondary sources provided the data. The study population comprised of captains and customers from 15 golf clubs where a sample of 288 respondents was drawn. The qualitative data was ordered, coded, then, summarized into themes while descriptive and inferential analyses were conducted on the quantitative data. Regressions analyses were employed to determine the relationships existing between study variables. The findings established that environmental conservation strategies and customer satisfaction had a statistically significant relationship (p=0.003<0.05). Based on the analysis, the R-value was established as 0.869 denoting a high correlation between the predictors and dependent variable. A resulting R2 (Square) value obtained was 0.755161, indicating that environmental conservation strategies explained75.52% of Customer Satisfaction. The study further recommended that effective environmental conservation strategies ought to be implemented as part of customers’ satisfaction goal within the golf clubs.

DOI: https://doi.org/10.51505/ijaemr.2023.8205