Title:
Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties

Authors:
Paul Nderitu Mwangi, Vincent Maranga, Moses Miricho, Kenya

Abstract:

The study sought to investigate the relationship between risk management strategies and customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. A total of 17 golf clubs’ captains and 271 golfers/customers were targeted for this study. The cross-sectional descriptive survey was adopted where semi-structured questionnaires, an interview schedule and secondary sources were used for data collection. The study established a statistically significant relationship between the risk management strategies and customer satisfaction with p=0.008<0.05. It is recommended that the golf clubs' management formulate and implement effective risk management strategies for ultimate customers (golfers) satisfaction. This is informed by the findings these strategies have a great impact on satisfaction levels of the customers in the golf clubs.

DOI: http://dx.doi.org/10.51505/IJAEMR.2022.7211