Title:
THE EFFECT OF EMPLOYER ATTRACTIVENESS AND SOCIAL MEDIA ON CORPORATE REPUTATION AND THEIR IMPLICATIONS ON INTENTION TO APPLY

Authors:
Herman Ruslim, Joyce A. Turangan, Andi Wijaya, Indonesia

Abstract:

It is undeniable that frequently, competition in the employee recruitment process is getting tougher. It is inseparable from the increasing number of start-up companies or companies developing their business in various fields that did not even exist before. It makes employee candidates have many choices. Those who are competent can easily be accepted in the companies of their dreams. Companies also face competition to get competent employees in their fields because human resources have an important role in achieving their competitive advantage. The company ensures that all individuals who work have character and work ethic with integrity and can complete their work optimally. For this reason, the company recruits workers who have superior educational backgrounds and opens career paths for the younger generation to develop and actualize themselves in their professional journey. Employer attractiveness or leadership attractiveness is one that applicants pay attention to, including psychological values, innovation values, and application values. Another thing that is of concern is the reputation of the company; the better the reputation of the company, of course, the greater the number of applicants who will apply.  This research was conducted on the OVO one of Indonesian unicorn company.