Title:
IMPACT OF EXPERIENTIAL MOTIVES, PERCEIVED IMAGE, AND SERVICE QUALITY ON PERCEIVED VALUE AND BEHAVIORAL INTENTIONS IN AN OUTLET SETTING

Authors:
Chung-Tai Wu, Ting-Wen Wang, Taiwan

Abstract:

The study explores the relationships between constructs of outlet visitation: experiential motives, perceived image, service quality, perceived value, and behavioral intentions. The finding showed experiential motives, perceived image, and service quality to impact behavioral intentions significantly via the mediator of perceived value.  However, visitors’ experiential motives may directly affect behavioral intentions more than its indirect effect via service quality.  Socio-demographics differences were also explored though one-way ANOVA, which paved the way for recommendations.