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Abstract:
The medium of traffic information service has been limited to VMS in ITS of a public side. However, traffic information is being provided in a variety of devices with the recent spread of smartphones. Unlike in the past when one-way information was provided at a certain point, drivers are currently provided with real-time traffic information they want anytime, anywhere using smartphones. In this regard, this study analyzed the effects of a change in the providing medium on the traffic information service, and thus to set directions for the future traffic information service. The analysis results confirmed that VMS has its utilization as a traffic information providing medium for users who do not have individual terminals such as smartphones, but its effects are expected to be greater when installed in a path transition point or a major point with focus on information about traffic situations. Accordingly, it is expected that the findings of this study will be helpful in configuring the traffic information sup
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