Title:
ORGANISATIONAL CORE VALUES AND CUSTOMER VALUE PROPOSITIONS ALIGNMENT THROUGH VALUE CREATION KEEPING IN VIEW SHAREHOLDER VALUE CREATION, LEADERSHIP AND STAKEHOLDER VALUE DYNAMICS WITH THE CHALLENGES AND CONSTRAINTS OF THE ORGANISATIONAL ENVIRONMENT. A SURVEY FROM FAUJI FERTILIZER COMPANY PAKISTAN

Authors:
Mamoon Mustafa, Maryam Habib, United Kingdom

Abstract:
The company future is in the hands of top management and plays a vital role in shaping and strengthening the position of the company. In this report main emphasis was on how to create value for the business and how Fauji Fertilizer Company will take measures to sustain its current position. This report identifies the grey area of this company, which is the blue ocean in their area of expertise fertilizer. To understand the company dynamic and in and out two models were used. To analyze the organization external macro environment (external marketing environment) PESTEL analysis model was used and the point, which has the adverse effect on the company fame, has been highlighted which is the environment. The company waste is not properly handled and causing the health and safety issue in the form of different diseases such as skin problems, hepatitis etc. To analyze the Fauji Fertilizer Company level of competition within a business development and the industry Porter's five forces model was used to further determine the company competitive intensity as well as the industry's attractiveness. Furthermore, Porter's value chain analysis was also used to diagnose within the organization and enhancing source for the competitive advantages. This model helped in identifying how the company creates value, and how the company business inputs change into business output. The company is acquiring the raw material from different domestic and foreign sources to produce something useful for the customers and the stakeholders. Using the Porter's framework the chain of activities, which are common to all the businesses, has been cater for and divided into primary and support activities. If the Fauji Fertilizer Company applies all the models to reflect its overall performance to create value for the business how they can sustain their current business and how they can satisfy their stakeholders and shareholders, and the risk involve if the company will not make the changes which is suggested in SWOT analysis to analyze the threats and the weaknesses the company will lose its present position in the market.