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Authors:
Gausa Solomon. Gausa, R.B., Titikus, J.i., Kereth. G.A, Nigeria
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Abstract:
The purpose of the study is to assess the level marketing strategies and tie-dye adire patronage towards economic development of Jukun in Taraba state, Nigeria. The study objectives seek to examine the relationship between marketing strategies and patronage and to determine the influence of tie-dye adire patronage towards economic development of Jukun in Taraba state, Nigeria. Cross-section descriptive survey was used to collect data from 200 respondents. Simple random sampling technique was used to sample the producers. Statistical Package for the Social Sciences (SPSS) version 20 was used to conduct a correlation analysis and linear regressions to determine the relationship and influences of patronage on economic development using P> 0.05 as the level of significance. It was found that there is a high level of marketing and patronage of Jukun tie-dye. Also, the study showed that there is a significant relationship between marketing strategies and patronage. Furthermore, there is a level of influence of tie-dye adire patronage towards economic development of Jukun in Taraba state, Nigeria.
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