|
Abstract:
This paper investigated factors influencing the adoption of Business-to-Consumer Electronic Commerce (B2CEC) by consumers in Southwestern Nigeria with a view to improving its adoption. Survey method was employed and primary data were obtained through questionnaire administered face-to-face to 300 consumers. The questionnaire elicited information on the factors influencing the adoption of B2CEC in Southwestern Nigeria such as performance expectancy and effort expectancy among others. The data were subjected to relevant descriptive and inferential statistical analysis. The results, showed using binary logistic regression to test relationships between contingent factors that, performance expectancy and facilitating conditions had the highest significance. This paper concluded that the adoption of B2CEC can be enhanced if merchants and government put in place appropriate technical infrastructures.
|
