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Authors:
Sotirios Grigoriou, Anastasis Petrou, Panos Fitsilis, James O'Kane, United Kingdom
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Abstract:
Strategic management is a process that nowadays defines to a high degree the success of a business sector. However, the dynamic and turbulent environment of our world makes the management of multiple projects an inevitable process for businesses. Therefore, the success of a business environment is highly related to the interaction between strategic management and portfolio management processes. Consequently, the existence of a clear link among these activities would strongly facilitate the success of the final result. The aim of this paper is to investigate if the balanced scorecard tool, a strong strategic management tool, developed by Kaplan and Norton in 1994, is able to link strategic management and portfolio management processes and under which circumstances. In order to answer this question, a broad literature review took place, examining the most crucial parameters of the aforementioned processes, and the possibility of linking them with the balanced scorecard tool.
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