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Abstract:
The approach way of the innovation and the role of innovation managers within the firm are influenced by the increased pace of technological change and a series of megatrends. Innovation management provides results regardless of the industry or the companies size. The small sized companies, large companies, or high-tech companies do not have a special advantage because, in fact, the contribution to the increasing innovation depends on the quality of management effort. In the context of a continuously changing and transforming market, this study aimed to explore the perspectives of innovation management and the way that companies can deliver their innovation management practices, being prepared to face upcoming challenges.
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