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Abstract:
The global economy is in continuous dynamic and evolution, thus the companies need to keep up with these changes. They need to adapt to shorter production cycles and create new products, structures and processes accordingly. This paper examines the scientific literature related to organizational culture and its influence on innovation performance. Literature reveals that research on organizational culture largely confirms existing concepts and models, and it supports the achievement of the profile for an innovation culture. The research identifies organization culture as a promoter of innovation. This culture can be transformed into an innovation culture, used by managers to improve the cultural environment in order to enhance the performance of their company.
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