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Abstract:
In an attempt to contribute to the understanding of consumers' expectations on product life span, we explored the product wornness at the anticipated product replacement decision stage. An online survey was conducted to355 individuals in South Korea. Thirty product items were selected to identify which product categories were replaced earlier. As results, this study identified that consumers wanted to replace their products before they were physically worn-out. In addition, the results of this study also showed that the level of wornness at the product replacement decision stage differs depending on consumer characteristics such sage, income, perceived new product launching cycle, perceived price expensiveness, and materialism. A thought ful consideration should be taken for the consumer information provision, development of government policy and alternative business practices which can contribute to longer use, reuse and recycling of products.
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