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Abstract:
Previous studies have explored the adoption of various information technology. However, little is known about mobile commerce adoption among university students especially in the context of Malaysia. Therefore, a study was conducted to propose a theoretical framework based on TAM2 to explain the individual adoption intention towards mobile commerce adoption. This paper presents a basic understanding of the concept of mobile commerce and its business characteristics. Data was collected from 4 public universities in Selangor, Johor, Penang and Terengganu using paper-based questionnaire. The analysis involves 550 valid data set. Based on a thorough literature analysis, a model of determinants towards mobile commerce adoption is presented. The findings from this study could contribute towards the advancement of knowledge in e-commerce area particularly in identifying determinants for mobile commerce adoption among younger generation.
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