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Abstract:
As a complement to leisure tourism in terms of its seasonality, business tourism contributes effectively to the economic development of the territories by the importance of its economic spin-offs while proposing a priori social sustainability. Today's tourist destinations are facing increasing competition, developing brand strategies, investments in communication and infrastructure, and managerial innovations such as the tourism cluster, which is a network structured by local players and which allows to generate a co-production ecosystem of the touristic experience. Cap Nord touristic area, with its natural assets, takes full advantage of the summer season, and sometimes suffers from overcapacity. However, in the off-season, which lasts for almost nine months, things get complicated and professionals run in all directions to realize the famous turnover that covers their expenses. Cap Nord is today facing the obligation to develop other forms of tourism, such as business tourism, and at this level we propose to adopt and adapt the concept of business tourism cluster as a management mode. In this work, we will show how the concept of tourism cluster can become a powerful tool for business tourism development. Basing ourselves on an exploratory study among tourism stakeholders in Cap Nord, we will explore and understand their perceptions of the role of the Tourism Cluster in the development of business tourism.
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