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ISSN : 2456-3676

Title:
E-RETAILING: A STUDY OF INDIAN CONSUMERS

Authors:
Prof. Dr. D.M. Khandare, Mr. Sable Husharsing Shankarsing, India

Abstract:
Increased Internet penetration, improved security measures, convenience of shopping in lives pressed for time, and, of course, dozens of retailers to choose from - these are a few factors that are attracting more and more consumers to shop online. This paper focuses on the consumer-side story so far, specifically the distance between expectation and experience in the online shopping space, and thereby attempts to identify problems that consumers face when purchasing online. This study has been divided into two parts. The first part focus on pre-purchase experience and second part focus on post-purchase experience.

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